Elevating a luxury art book to an intimate heirloom piece.
Early into spring 2023 I had the opportunity to work with a wonderful women-owned startup, Bond & Grace. Their company republishes classic novels with modern literary commentary and commissions artists of all mediums and backgrounds to create artwork inspired by the novel to be featured in the republished version.
When Bond & Grace reached out they were interested in adding their luxury art book The Secret Garden, they reached out interested in bringing something something unique to offer guests reflective of the uniqueness of their product. First, we talked through some logistics: timeline, guest count, pricing, contracts etc. and brainstormed customization concepts.
The client initially was curious about personalizing the inside of the book with calligraphy for guests as a book dedication, but were interested in my input. Doing a little bit of research on their art book and brand, the luxe feeling hard cover seemed absolutely perfect for leather foil embossing. After suggesting calligraphy personalization on the leather, the team at Bond & Grace loved it.
We decided on gold foil embossing on the faux leather spine. Guests had unlimited customization options ranging from a heartfelt message along the leather spine, their names, initials, or an interior dedication gilded in calligraphy.
One of the things that really drives home the success of an event is the attention to details. While the event might have gone well without a live artist personalizing the books, by including this custom detail and offering complimentary customization, it actually encourages customers to buy more. Offering limited time personalization adds a sense of urgency to making a buying decision, adding up to more conversions. For brand loyalists with an intent to buy already, this helps increase customer lifetime value.
From initial outreach [Emily] came prepared with a CREATIVE VISION and recommendations based on our creative brief.
Savannah Bond, Brand Director, Bond & Grace
Her treasured calligraphy ELEVATED our brand event, drove sales, and made it a high-touch experience for all our attendees.
These luxury art books were available to purchase on-site and many guests decided to not just purchase one, but make multiple purchases because of the customization option! Live calligraphy embossing helped our client sell ~20+ units that afternoon.
Live event calligraphy adds a memorable and personalized element to your events that has only become more popular over the years. It definitely a trend that I don’t see going away anytime soon.
If you’re an event planner or a marketing agency that typically plans activations or experiences that would benefit from a little personalized sparkle, get in touch!
