This past summer I had the incredible opportunity to be part of a creative and exciting loyalty event for Marriot Bonvoy x Chase cardholders where I was on-site as a live artist. At the cocktail hour, guests enjoyed light appetizers, drinks, and had the opportunity to stop by my customization booth to have wooden seasoning jars customized with their choice of names or initials. Guests left their requests with me and I wood burned 35 spice jar containers including a handful of extra favors personalized for event planners and corporate team members. What I loved most about this exclusive loyalty event was the highly personalized, adorable yet practical take-home favor!
The Creative Brief
Initially, our client was inclined towards the idea of leather customization for a luxe-finish cigar box as a take home favor. However, they were torn between two equally compelling ideas with one being embossed and the other being hand engraving. We worked closely to explore various alternatives dependent on the method of customization to pinpoint which service would be most enticing. Between hand engraving, leather foiling, and wood burning customization, the items the client chose would also have an impact on the tools and workspace orientation needed on-site.
Concepting for Calligraphy Personalization
We brainstormed a handful of concepts that balanced between purposeful, thematic, and cost conscious item personalization to compliment a culinary focused activation. Together the event planner and myself were able to come up with some proposed concepts to bring to the client, get feedback to narrow down our ideas, and pivoted with a new set of alternatives where we arrived at wood burning customization for wooden spice jars.
Innovative Experiences Come From Collaboration
What I find truly captivating about working alongside event planners, production teams, and fellow creatives is that it really is a joint collaborative effort! Getting to know your brand, vision, and goals helps me develop unique ideas that that best represent the brand and bring you closer to aligning with your vision and goals. It’s a dynamic process we embark on together that helps craft heartfelt experiences that leave a lasting impression on your guests.
Sometimes clients know exactly what they want, but other times they’re looking for guidance to help them make that final call. Luckily for you, when you hire me you don’t just get an artist– you get a creative collaborator who is also invested in guiding you towards making your events and activations an unforgettable experience for guests.
